Ronna has been leading the marketing and communications efforts at Koskoff as the Director of Communications since 2007. She has 30+ years of experience creating and leading marketing teams for existing and new products, both goods and services, in consumer and B2B markets. Prior to joining Koskoff, Ronna was the Director of Marketing at Nexstar, a B2B technology-driven financial services start-up. Ronna spent the first half of her marketing career at Norelco/Philips, working her way up the brand management ladder there. Realizing an opportunity to grow the business by developing a better understanding of customers, she created their Relationship Marketing department.
Ronna received her MBA in Marketing at the NYU Stern School of Business, and her BA in Literature and Rhetoric at Binghamton University.