Marketing Manager
Seeking an enthusiastic, creative, and detail-oriented Marketing Manager. As Marketing Manager, you will play a vital role in implementing strategies that resonate with our target audiences, enhance our brand identity and image, and elevate the firm’s presence in the legal field.
Key Responsibilities:
- Implement marketing and communications activities according to marketing plans
- Develop and curate engaging and informative content in the brand voice for various marketing channels, including social media, website, and blog posts
- Create marketing collateral, stationery, ads and profiles for trade publications
- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvements
- Work with Website partner, assist with the maintenance of the firm’s website including content and digital strategy and updates, ensuring a consistent and engaging online presence
- Maintain digital presence, including local listings, directories, and ads
- Work with SEO Marketing partner, manage Google Ads, and adjust AdWords as needed
- Support the gathering of client reviews and testimonials, and the development of case studies
- Develop a deep understanding of our target audiences and market trends to inform brand strategy
- Conduct competitor analysis to identify trends and opportunities for differentiation
- Analyze firm performance and develop ideas for new marketing opportunities that align with firm and marketing strategies
- Maintain the firm’s brand across all applications using established guidelines
- Coordinate sponsorship of and participation in charitable, community, and industry events
- Additional responsibilities as required to meet the needs of the business
Skills/Qualifications:
- Bachelor’s Degree in Marketing, Communications, or a related field
- 3+ years of marketing experience, preferably in a professional services organization; legal industry experience a plus
- Excellent written and verbal communications skills, including superb attention to grammar, spelling and vocabulary
- Analytical mindset with the ability to interpret data and draw actionable insights
- Clear understanding of emerging tools and trends in marketing, digital communications and social media
- Detail-oriented with the ability handle changing priorities with finesse, juggle multiple tasks, and manage time well
- Self-motivated and able to work with minimal direction
- Flexibility to work additional hours as necessary
To apply for this position, please submit a current resume, cover letter, and salary requirements to
[email protected]
Koskoff, Koskoff & Bieder is an Equal Employment Opportunity Employer. Qualified Applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.